BOOTHNO.01Ultra★Smooth Custard Pudding
Japan Cooking Art Academy
Made with rich, flavorful eggs from Miyakoji-machi (Tamura City), this pudding has a luxuriously smooth texture, almost like custard cream. Enjoy it with grapes from Katsurao Village.
JPEN



We will post updates here regarding whether the event will be held and any changes that may occur on the day.
Now, 15 years after the disaster, this event presents Hamadori as it is today—a region moving forward with recovery—and introduces the many attractions it has to offer.
Fukushima's Hamadori region is home to a beautiful coastline, lush countryside, traditions passed down through generations, and a rich food culture shaped by its people. Yet many of these attractions remain little known. We hope this event gives you a glimpse of Fukushima Hamadori today and inspires you to make the region your next travel destination.
We look forward to welcoming you.

Delicious food and local specialties from Fukushima's Hamadori region!
*Images are for illustrative purposes only.
BOOTHNO.01Japan Cooking Art Academy
Made with rich, flavorful eggs from Miyakoji-machi (Tamura City), this pudding has a luxuriously smooth texture, almost like custard cream. Enjoy it with grapes from Katsurao Village.
BOOTHNO.02Joban-ya
A Hamadori favorite, mehikari fish are fried until crisp, with tender flesh and a rich, juicy flavor.
BOOTHNO.03Agura-ya
Hamadori is a treasure trove of delicious seafood! Enjoy a selection of exceptionally fresh seafood grilled over charcoal, fisherman-style.
BOOTHNO.04Hop Japan
Aromatic craft beer brewed with locally grown hops. Enjoy its crisp, refreshing flavor.
BOOTHNO.05haccoba -Craft Sake Brewery-
Creative craft sake that blends Japanese brewing traditions with hops and herbs.
BOOTHNO.06Wain-ya
Fukushima’s prized Hayama Kogen Pork is marinated in a flavorful house-made miso and grilled to savory perfection.
BOOTHNO.07Tamageta-ya
Crispy, hearty fried favorites made with plenty of locally sourced ingredients.
BOOTHNO.08Men no Asahi-ya
A local favorite from Namie! Extra-thick noodles are stir-fried with bean sprouts and pork, then coated in a rich, irresistible sauce.
BOOTHNO.09Tregion Fukushima
Enjoy tender, richly flavorful Fukushima Beef, grilled to perfection on skewers.
BOOTHNO.10Fukushima Prefecture Tourism & Local Products Association
A delicious selection of Fukushima favorites—all in one place!
BOOTHNO.11Obori Soma Ware Pottery Studio
With over 300 years of history, Obori Soma ware is known for its blue crackle glaze, double-walled design, and running horse motif. Good-luck Hidari-uma art boards hand-brushed by local kiln artisans will also be available.
BOOTHNO.11Suzuki shuzo ten
Located in Namie, Fukushima, Suzuki Sake Brewery produces Iwaki Kotobuki, a sake long cherished by the local fishing community for celebrations.The brewery is dedicated to crafting sake that pairs beautifully with seafood.After overcoming the devastation of the 2011 disaster, it resumed brewing in Namie in 2021.

Experience the traditions and excitement of Fukushima!
*Images are for illustrative purposes only.
BOOTHNO.12Participation fee required
Create your own one-of-a-kind chopstick rest!
BOOTHNO.13Free admission
Experience the power and excitement of Soma Nomaoi through immersive VR!
BOOTHNO.14Free admission
BOOTHNO.15Free admission
Tohoku’s first National Cycle Route—a journey through the region’s natural beauty, recovery, and history.
BOOTHNO.16Free admission
Introducing the attractions of the 12 municipalities in the Hamadori region of Fukushima Prefecture.

Make a purchase at a participating booth or take part in a hands-on activity to receive a stamp. Collect three stamps and exchange them for an original pinback button! Available while supplies last.
Post a photo taken at the venue on social media to receive an original pinback button!
#DiscoverFukushimaHamadori



Explore the Venue and Enjoy Fukushima Hamadori!

There is no parking available at Senso-ji Temple.Please use the Taito City Kaminarimon Underground Parking Lot or other nearby parking facilities.
On March 11, 2011, Fukushima Prefecture—particularly Hamadori, its Pacific coastal region—suffered immense damage from the unprecedented combination of the massive earthquake and ensuing tsunami, as well as the nuclear power plant accident.
Fifteen years later, challenges remain, including decommissioning and reputational harm caused by misinformation and misconceptions. Even so, the recovery has continued to make steady progress, thanks to the many people in Japan and around the world who have stood by Fukushima.
Taito City has also made a major contribution, including by dispatching staff to municipalities affected by the disaster.
Once again, we extend our heartfelt gratitude for your continued support.
The Organization for Fukushima Soso region Revitalization was established in 2015 as a joint public-private body bringing together the national government, Fukushima Prefecture, private companies and other partners. Its original mission was to help rebuild businesses and livelihoods in communities affected by the disaster. Since then, its work has expanded to include opening new markets for seafood, supporting community development, and encouraging visits and deeper, lasting ties to the region. Opportunities to see tangible progress in the recovery are also increasing. We will continue moving forward together with everyone who cares about the region, working to make the disaster-affected communities a ‘place of hope.’ Thank you for your continued support.