Discover Fukushima Hamadori 2026

9/26SAT27SUN
10:0017:00
West Plaza of Senso-ji Temple’s Main Hall2-3-1 Asakusa, Taito City, Tokyo*Cancelled in the event of severe weather.

Notice

We will post updates here regarding whether the event will be held and any changes that may occur on the day.

Experience Hamadori’s flavors,culture, and natural beauty.Discover Fukushima today at Senso-ji.

Now, 15 years after the disaster, this event presents Hamadori as it is today—a region moving forward with recovery—and introduces the many attractions it has to offer.

Fukushima's Hamadori region is home to a beautiful coastline, lush countryside, traditions passed down through generations, and a rich food culture shaped by its people. Yet many of these attractions remain little known. We hope this event gives you a glimpse of Fukushima Hamadori today and inspires you to make the region your next travel destination.

We look forward to welcoming you.

Map of the 12 municipalities in Fukushima Hamadori

Food Market & Shopping

Delicious food and local specialties from Fukushima's Hamadori region!

*Images are for illustrative purposes only.

Ultra★Smooth Custard PuddingBOOTHNO.01

Ultra★Smooth Custard Pudding

Japan Cooking Art Academy

Made with rich, flavorful eggs from Miyakoji-machi (Tamura City), this pudding has a luxuriously smooth texture, almost like custard cream. Enjoy it with grapes from Katsurao Village.

Deep-fried MehikariBOOTHNO.02

Deep-fried Mehikari

Joban-ya

A Hamadori favorite, mehikari fish are fried until crisp, with tender flesh and a rich, juicy flavor.

Assorted Hamayaki Grilled SeafoodBOOTHNO.03

Assorted Hamayaki Grilled Seafood

Agura-ya

Hamadori is a treasure trove of delicious seafood! Enjoy a selection of exceptionally fresh seafood grilled over charcoal, fisherman-style.

Craft Beer SelectionBOOTHNO.04

Craft Beer Selection

Hop Japan

Aromatic craft beer brewed with locally grown hops. Enjoy its crisp, refreshing flavor.

Craft SakeBOOTHNO.05

Craft Sake

haccoba -Craft Sake Brewery-

Creative craft sake that blends Japanese brewing traditions with hops and herbs.

Miso-Marinated Grilled Hayama Kogen Pork and MoreBOOTHNO.06

Miso-Marinated Grilled Hayama Kogen Pork and More

Wain-ya

Fukushima’s prized Hayama Kogen Pork is marinated in a flavorful house-made miso and grilled to savory perfection.

Hama-no-Karaage Fried Chicken / Kawamata Shamo Minced Chicken CutletsBOOTHNO.07

Hama-no-Karaage Fried Chicken / Kawamata Shamo Minced Chicken Cutlets

Tamageta-ya

Crispy, hearty fried favorites made with plenty of locally sourced ingredients.

Namie YakisobaBOOTHNO.08

Namie Yakisoba

Men no Asahi-ya

A local favorite from Namie! Extra-thick noodles are stir-fried with bean sprouts and pork, then coated in a rich, irresistible sauce.

Fukushima Beef Skewers and MoreBOOTHNO.09

Fukushima Beef Skewers and More

Tregion Fukushima

Enjoy tender, richly flavorful Fukushima Beef, grilled to perfection on skewers.

Fukushima Specialties / Local SakeBOOTHNO.10

Fukushima Specialties / Local Sake

Fukushima Prefecture Tourism & Local Products Association

A delicious selection of Fukushima favorites—all in one place!

Obori Soma Ware / Lucky “Hidari-uma” Art BoardsBOOTHNO.11

Obori Soma Ware / Lucky “Hidari-uma” Art Boards

Obori Soma Ware Pottery Studio

With over 300 years of history, Obori Soma ware is known for its blue crackle glaze, double-walled design, and running horse motif. Good-luck Hidari-uma art boards hand-brushed by local kiln artisans will also be available.

Japanese SakeBOOTHNO.11

Japanese Sake

Suzuki shuzo ten

Located in Namie, Fukushima, Suzuki Sake Brewery produces Iwaki Kotobuki, a sake long cherished by the local fishing community for celebrations.The brewery is dedicated to crafting sake that pairs beautifully with seafood.After overcoming the devastation of the 2011 disaster, it resumed brewing in Namie in 2021.

Discover Fukushima Favorites!

Popular products from Fukushima

Experience

Experience the traditions and excitement of Fukushima!

*Images are for illustrative purposes only.

Obori Soma Ware Chopstick-rest Painting WorkshopBOOTHNO.12

Obori Soma Ware Chopstick-rest Painting Workshop

Participation fee required

Create your own one-of-a-kind chopstick rest!

Soma Nomaoi VR ExperienceBOOTHNO.13

Soma Nomaoi VR Experience

Free admission

Experience the power and excitement of Soma Nomaoi through immersive VR!

Travel Destination Showcase for International VisitorsBOOTHNO.14

Travel Destination Showcase for International Visitors

Free admission

Fukushima Hamadori Cycle RouteBOOTHNO.15

Fukushima Hamadori Cycle Route

Free admission

Tohoku’s first National Cycle Route—a journey through the region’s natural beauty, recovery, and history.

PR for 12 MunicipalitiesBOOTHNO.16

PR for 12 Municipalities

Free admission

Introducing the attractions of the 12 municipalities in the Hamadori region of Fukushima Prefecture.

There are many other fun things to do!

Original pinback button

Get a Free Original Pinback Button!

Collect 3 Stamps to Get One!

Make a purchase at a participating booth or take part in a hands-on activity to receive a stamp. Collect three stamps and exchange them for an original pinback button! Available while supplies last.

Get One by Posting on Social Media!

Post a photo taken at the venue on social media to receive an original pinback button!
#DiscoverFukushimaHamadori

Photo spot

Photo spots to create fun memories

Panel exhibition

Panel Exhibition: Recovery & Local Highlights

Venue Map

Explore the Venue and Enjoy Fukushima Hamadori!

9/26SAT27SUN
10:0017:00
West Plaza of Senso-ji Temple’s Main Hall2-3-1 Asakusa, Taito City, Tokyo*Cancelled in the event of severe weather.
Venue map of the West Plaza at Senso-ji Temple’s Main Hall
*Please note that booth locations and items for sale may change on the day of the event.

Access to Senso-ji Temple

Railway

  • 5-minute walk from Asakusa Station on the Tobu Skytree Line
  • 5-minute walk from Asakusa Station on the Tokyo Metro Ginza Line
  • 5-minute walk from Asakusa Station on the Tsukuba Express Line
  • 5-minute walk from Exit A4 of Asakusa Station on the Toei Subway Asakusa Line

Bus

  • Toei Bus: Nitenmon / Asakusa 2-chome
  • Tobu Bus: Behind Senso-ji Temple/Kannon-do Hall / In front of Tobu Asakusa Station
  • Keisei Town Bus: Asakusa Kaminarimon
  • Taito City Loop Bus Megurin: Nitenmon / Senso-ji Temple North

Arriving by Car

There is no parking available at Senso-ji Temple.Please use the Taito City Kaminarimon Underground Parking Lot or other nearby parking facilities.

Google Map

Open Google Maps

With Gratitude for Your Support of Fukushima's Recovery

On March 11, 2011, Fukushima Prefecture—particularly Hamadori, its Pacific coastal region—suffered immense damage from the unprecedented combination of the massive earthquake and ensuing tsunami, as well as the nuclear power plant accident.

Fifteen years later, challenges remain, including decommissioning and reputational harm caused by misinformation and misconceptions. Even so, the recovery has continued to make steady progress, thanks to the many people in Japan and around the world who have stood by Fukushima.

Taito City has also made a major contribution, including by dispatching staff to municipalities affected by the disaster.

Once again, we extend our heartfelt gratitude for your continued support.

About the Organization for Fukushima Soso region Revitalization

The Organization for Fukushima Soso region Revitalization was established in 2015 as a joint public-private body bringing together the national government, Fukushima Prefecture, private companies and other partners. Its original mission was to help rebuild businesses and livelihoods in communities affected by the disaster. Since then, its work has expanded to include opening new markets for seafood, supporting community development, and encouraging visits and deeper, lasting ties to the region. Opportunities to see tangible progress in the recovery are also increasing. We will continue moving forward together with everyone who cares about the region, working to make the disaster-affected communities a ‘place of hope.’ Thank you for your continued support.